Webmaster Club

Based on the observations, in general, links in a blog that are created by Google as sitelinks are links on the navigation menu. The link has a dynamic characteristic, it will change along with Google analysis of the links on the blog.

There are several benefits that you will get if you have sitelinks from Google:
1. Get a free backlink from Google, the link will be found on page of sitelinks Google webmaster center

2. Allow visitors to see sublink, as well as a shortcut link from Google search to open a specific page

3. Google will be easier to index the blogs and thus, it can be more competitive with other blogs to occupy the top 10 SERP

For those who have not received Google sitelinks, there are a few tips recommended by Google:

1. Create a blog link architecture becomes more easily to be searched by Google

2. When you create the anchor text should, you avoid using “click here”, or something like that. It is better if you use the keyword (anchor text) relating to the intended page by the link.

3. Sign your blog to Google webmaster tools, and verify your blog in Google webmaster center.